Artificial Intelligence (AI) is a major buzzword at the moment and all we can think about here at Covert, is ‘The Terminator” – (ok maybe thats a little bit extreme). Hollywood has done a great job of convincing us that the progression and development…
How AI Is Used In Digital Marketing
Instagram Product Tagging
Back in May, 2018 Instagram rolled out one of their most significant updates to date – the ability to tag products in your images. With Facebook Zero destroying organic reach on Facebook in January 2018, Instagram stepped up and took the crown as the…
A Guide To Facebook ZERO – 2018 Algorithm Changes
Introduction To Facebook Zero Digital marketers and business’ across the globe have been swept by the tsunami that is *que dramatic music* Facebook Zero! So, what is Facebook Zero? Facebook Zero is an algorithm change/initiative rolled out by Facebook in 2012 that restricted organic…
Google July 2018 Algorithm Update – The Mobile Speed Update
In July 2018 Google introduced “The Mobile Speed Update” or “Mobile Speed Update”. Google changes its algorithm over 500 times a year. In the past, Google’s algorithm changes have had the ability to make or break a business. The importance of staying on top…
5 Steps to Create A Strong Digital Presence For Your Business
What Is A Digital Presence? Essentially it encompasses your online existence, as a business. The strength of your digital presence comes down to how easily your business can be found online either through a search or just merely existing in the digital ecosystem. So,…
