Content is a powerful tool – and when done right, it allows you to reach your ideal customer and influence their behaviour.
At Covert, our team works with you to ensure your content strategy is developed with your business objectives and customers in mind.
To tailor your content strategy, we:
- Dive deep into your current business strategies, objectives and KPIs.
- Conduct customer research to understand their digital behaviour.
- Uncover channels where your customers are digitally active.
- Develop personas and find common pain points to drive your content.
When it comes to the funnel, we make sure you are there from the very start.
With the use of content, we can reach your audience during each phase of the funnel and gently guide them through to a conversion.
And here at Covert, we’re passionate about rich, appealing content and believe it can deliver the results you want.
Our team can produce a range of creative content to ensure every aspect of your customer’s digital consumption is touched (and remembered).
But variety doesn’t stop there…
To ensure your content is seen by the right audience, we’ll develop distribution strategies using social media, email marketing, organic, paid or PR.
By using the right tools and channels, we make sure your content is placed in front of your audience, wherever they are.
So, if you’re ready to bring your content strategy to life, reach out to our team today – we’re ready if you are.
