Di Lusso Appliances approached Covert to assist in driving brand awareness and digital user engagement. They have positioned themselves as an affordable luxury brand with Italian design made for the Australian market.
Digital strategy.
Di Lusso Appliances.
A digital acquisition and content strategy for a luxury kitchen appliances manufacturer.
Background.
The Challenge.
Di Lusso Appliances had minimal digital footprint previous to engaging Covert. The challenge was to generate distributor leads while building brand awareness among consumers in the building industry, property development and kitchen industry.
The Solution.
A digital marketing strategy that embodied an acquisition aspect and content ideation. The acquisition component required LinkedIn distribution where Covert laser-targeted people within specific companies across the property development and retail reseller sector.
Covert produced a series of videos that communicated the Di Lusso Appliances brand, the launch of the Q-Series rangehood and the combination steam oven.
The Results.
- 25% increase in enquiries per month.
- 50% increase in search volume for brand keywords.
